How has COVID19 Changed Furniture Sales?
With many of us avoiding social contact amidst the COVID-19 guidelines, MY Furniture have made it easy for customers to still have a full shopping experience without leaving home.
With the onset of the Global Pandemic, every business has been affected and required to make changes in order to adhere to guidelines and make their products safely available to their customers in order to keep trading.
MY Furniture, retailers of a wide range of luxury, high-quality furniture throughout Europe, online and also via their retail outlets in Nottingham and London, adapted to the situation by firstly introducing a Video Call Facility, so their customers from all over Europe can find the product they would like to see in more detail without leaving home.
To access this facility, there is a ‘Request Video Call’ button on the website which can be clicked and a member of the MY Furniture team calls back at a suitable date and time to show the customer their desired item. What’s more, customers can even choose between FaceTime, Skype and WhatsApp to ensure the contact is made via their favourite App.
As a result of introducing the Video Call facility they have boosted their export sales into Europe, as anyone can now visit their showroom virtually!
Secondly, MY Furniture introduced an appointments system rather than an open door policy so they can control the flow of customers into their showrooms. In addition, all their deliveries were handled by couriers who delivered only to the front door and not inside the property.
These changes have resulted in an increase in their online business by 30% and a noticeable increase in older people buying online who would previously not have shopped this way.
MY Furniture have also been able to hire more people within their business, unlike many other businesses who have had to furlough workers or even make redundancies. They are also welcoming foreign nationals into their business and offering opportunities to workers from across Europe, with further planned job opportunities in the coming months.
The entire MY Furniture range is available at www.my-furniture.com, with fast and reliable delivery throughout the UK, Ireland, France, Spain, Germany, Italy, Austria, Belgium, The Netherlands and Sweden.